Export Market Development Grant
WHAT CAN YOU CLAIM?
Eight categories of EMDG expenditure that can be claimed
OVERSEAS REPRESENTATIVES
Costs attributed to maintaining one or more overseas representatives. These representatives must act on a long-term basis to promote your business in foreign markets.
An overseas representative can be a sales representative in a foreign country, an overseas team member or a team member that has relocated overseas.
Commissions are included, with a claimable maximum of $200,000 for this category per grant.
Claimable expenses can include:
Salaries
Advertising
Marketing
Communications
Accommodations
Travel
Office rent and office expenses
MARKETING CONSULTANTS
Costs incurred for engaging consultants who provide market research and development services. This consultant can be located domestically or overseas, however must be unrelated to the applicant.
Marketing activities can include PR, Market entry and advertising on social media (Facebook, Instagram, LinkedIn, Google, etc.).
This category has a claimable maximum of $50,000 per grant.
Eligible activities include:
Export planning work, including marketing and market research strategies
Identification of specific target export markets
Estimation of market size
Analysis of import market data and trends
Identifying distribution channels and potential customers
Analysis of competitors’ performance
Identification of pricing strategies
Trade display participation
MARKETING VISITS
Costs incurred for any domestic or international marketing visits for promotional purposes.
Approved promotional purposes must be:
Creating, seeking or increasing demand or opportunities in a foreign market
Promoting eligible products
Promoting products sold or intended to be sold as principal
Claimable costs include an allowance of $350 per day while you are overseas to help defray accommodation, entertainment and living expenses (capped at 21 days).
Other eligible expenses include:
Airfares
Taxis
Hire cars
Departure taxes
Travel insurance
Visa fees
SAMPLES AND ADVERTISING COSTS
All reasonable expenses incurred for providing free samples for promotional purposes to a person or business that is not a resident of Australia are claimable.
The costs must be in relation to an eligible product of the applicant and is capped at $15,000 per grant.
Claims will be provided to:
Supplied free samples outside of Australia for any of the applicant’s eligible products
Supplied free samples within Australia of eligible products for tourism or overseas promotions
TRADE FAIRS, SEMINARS PROMOTIONS
The external costs associated with participation in promotional events such as overseas trade fairs, conferences, in-store promotions, international forums and private exhibitions.
The key eligibility requirement for these costs is that an applicant has occurred costs directly related to displaying or promoting products at events. Promotional events do not have to be held outside of Australia.
The expenses can include private or in store promotional events run by the applicant.
Eligible expenses in this category can include:
Participation/registration fees
Costs of stand or booth rental
Cost of freighting materials
Producing demonstration or display equipment
OVERSEAS BUYERS
Costs involved with bringing buyers that are not residents of Australia to Australia for promotional purposes.
This is available to existing or potential buyers who are brought to Australia to evaluate the applicant’s goods, services or IP.
This category is capped at $7,500 per buyer with a total of $45,000 per grant (six buyers).
Eligible expenses will be for:
Transport
Accommodation
Meal costs
ELIGIBLE INTELLECTUAL PROPERTY
Costs associated with registering and maintaining the registration of Intellectual Property (IP) in a foreign country are claimable. This extends to the cost of insurance to protect applicant’s IP.
This category includes obtaining the IP grant or registration, extension of the term or period of registration and IP insurance.
Eligible registration IP claims exclude New Zealand and North Korea and are capped at $50,000 per grant.
The registration expenses apply to:
Patents
Designs
Trademarks
Plant breeders’ rights (PBRs)
Circuit layout rights
Confidentiality/trade secrets
Copyright
HAVEN’T HEARD ABOUT THE EMDG GRANT?
ITS SIMPLE, READ GRANT HELP’S 3 STEP EXPLANATION!
WHAT IS THE EMDG GRANT?
The Australian Federal Government’s Export Market Development Grant (EMDG) is a venerable program aimed at expanding to new markets, getting Australian products and services into international markets.
It provides generous reimbursement for eligible activities, such as promoting to international markets, or bringing foreign buyers to Australia. So why not have a look to see if your business can benefit from this scheme?
WHO IS ELIGIBLE?
Any Australian businesses who made less than $50 million in the financial year and spent at least $15,000 on eligible activities (outside Australia, New Zealand and North Korea) are eligible for the grant. Provides up to eight grants each eligible applicant. These grants do not need to be in consecutive years.
WHAT DOES IT DO?
The EMDG allows you to claim expenses on activities which fall under any of 8 categories listed above which relate to selling products & services to overseas partners, customers and investors to receive a cash reimbursement of 50%, up to $150,000.
KEY REQUIREMENTS
At least $AU15,000 in expenses
Applications Close: November 30th
Applications Open: July 1st
Exporting or planning to export
2 Eligibility for EMDG
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