Export Market Development Grant

Costs attributed to maintaining one or more overseas representatives who act on a long-term basis (6 months or more) to promote your business in foreign markets. An overseas representative can be a sales representative in a foreign country, an overseas team member or a team member that has relocated overseas.  

Eligible expenses can include:

• Salaries
• Advertising
• Marketing
• Communications
• Accommodations
• Travel
• International Office Rent and Office-Related Expenses

Commissions are not eligible.

Costs incurred for engaging independent consultants who provide market research and development services such as social media advertising, PR, market-entry, and more. The consultant may be based locally or internationally, but must not have any affiliation with the applicant

Eligible expenses include:

• Consultant fees
• Advertising or publicity executed on your behalf
• Digital media
• Export planning work including marketing and market research strategies
• Identification of specific target export markets
• Analysis of import market data and trends
• Identifying distribution channels and potential customers
• Analysis of competitors’ performance
• Trade display participation

Costs incurred for any domestic or international marketing visits for promotional purposes (capped at 21 days). Approved promotional purposes include creating, seeking, or increasing demand or opportunities in a foreign market, promoting products sold or intended to be sold as principal.  

Eligible expenses include:

• Airfares and Related Costs during the Marketing period
• Departure Tax and Visa Fees
• Travel Insurance
• Transport (Taxis and Hire Cars)
• Accommodation
• Incidentals

International components of physical or online marketing aimed at promoting your product, service, or IP internationally. Includes all reasonable expenses incurred for providing free samples for promotional purposes to a person that is not a resident of Australia or international business. The eligible sample must be a true representation of the product being promoted; a full size of the product not a smaller sample size.

Eligible expenses include:

• Social media marketing
• Third-party providers
• Website development
• Physical literatures such as billboards
• Brochures, and posters
• Television advertising
• Translation fees
• International Cost of air or sea freight  

The external costs associated with participation in promotional events such as overseas trade fairs, conferences, in-store promotions, international forums and private exhibitions. The applicant must have incurred costs directly related to displaying or promoting products at events. The expenses can include private or in-store promotional events run by the applicant and do not have to be held outside of Australia.

Eligible expenses include:

• Participation/registration fees
• Costs of stand or booth rental
• Cost of freighting materials
• Producing demonstration or display equipment
• Cost of hiring delegates representing your business at international events

Costs involved with bringing overseas buyers (individuals or groups) who are interested in purchasing your products, services, or IP to Australia. They must not be residents of Australia and can be existing or potential buyers.

Eligible expenses include:

• Airfares and other transportation
• Accommodation
• Meals

Costs associated with registering and maintaining the registration of Intellectual Property (IP) in a foreign country. This extends to the cost of insurance to protect applicants IP.  

Eligible expenses include:

• Obtaining the IP grant or registration
• Extension of the term or period of registration
• IP insurance
• Patents and Trademarks outside of Australia
• Associated Legal fees

Costs associated with training your staff on how to market your products, service, or IP internationally. Only applicable to Tier 1 – New to Export applicants.